Brand & Culture
Whether you’re a sole trader or a soulless corporate giant, you have an employer brand, you have a business culture. Whether it’s what you want it to be is the really big question.
From helping shape project strategy and initial project scoping to conducting diagnostic insight, brand modelling, brand implementation and cultural communications and activities, if you’re not sure where your brand is at, not sure if you’re living the brand in your culture, or you’re not sure who or how or what you need to do to breathe life into it, we should be talking.
Are you getting what you want, or need, from your marketing agency?
Recruitment advertising has come a long way since the days of lineage ads in the newspapers, but the market still has an incredibly long way to go in terms of joining up your brand, consumer marketing, internal communications and employer marketing activities.
Most organisations, whether private, public, third sector or in education, also have a long way to go in stitching things together, and often rely on the wrong partners to help them achieve this.
Providing independent, non-partisan advice, whether it’s helping you through your tender and pitch process for new suppliers, helping you work better with your current suppliers, or helping you scope what internal resources you need to create the best possible shop window for the talent you want to attract, engage and retain, a trusted friend can help you expedite the process, sharpen it, and help you find the perfect match.
Sometimes, it’s amazing what talking to someone other than those you normally talk to about such things can do. Disrupting your thinking by bringing in a different type of talent – and someone without any vested interests bar helping you achieve the most you possibly can – can be a very powerful thing.
I’m a really good sounding board for any kind of business or communications problem – I’ve spent 20 years fixing them. I’ve got a very elastic brain too, so it needn’t be a brand, culture, talent attraction or engagement issue either; it just needs a problem to be solved that you’ve got a bit stuck on.