Play At Work

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Branding. Creativity. Content. Storytelling. 

Everything starts with an idea. 

And a  lot of great ideas are the result of people messing around.

Being out there. Thinking beyond the possible. Putting something raw and unformed together and then refining it into something meaningful. This is often how great ideas are generated. How stories that inspire us find their form.

The imagination can’t be driven by process. Creativity can be harnessed by a creative process, no doubt – there are ways in, there are ways to stimulate – but really imaginative solutions happen in the head where seemingly unconnected things make new connections (or when two heads, or more, make the unconnected connect in order to create a new whole).

In our systematised, automatised, algorithmic world, finding the time and space for imagination, for play at work – culturally and operationally – is going to be one of the toughest challenges for organisations to overcome (particularly in an increasingly volatile, chaotic world).

But this is an ideas economy. Ideas are what we have to sell. We have to, as a commercial imperative, create.

Play has to be our priority in order to survive.